Barista pins
Starbucks baristas receive a commemorative pin upon completing 30 days of training. I was tasked to lead a revamp on the design while coordinating across multiple teams within the company. The finished product shows the different stages of growth in a coffee tree.
Product design
Illustration
Illustration
Pour Over Sessions
Pour Over Sessions is a brand-new learning program within Starbucks that brings the company’s mission and values to life for retail managers. In collaboration with another designer, I co-led the branding and design process from start to finish and ensured all assets aligned with Starbucks’s overall identity. I was also responsible for photographing some of the events. The brand is inspired by the pour-over coffee brewing method—one that makes you slow down and take your time.
Branding
Photography
Photography
Starbucks Coffee Academy
The Starbucks Coffee Academy is designed to explore the many facets of the coffee industry and Starbucks role as a leader in ethical sourcing, roasting, blending, brewing and craft. The program consists of multiple levels including books and activity cards. Working closely with the Coffee team and outside vendors, I laid the foundation for the art direction, led photoshoots, and designed over 70+ activity cards to accompany the first level of work.
Art direction
Print
